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Why Niche Writing Makes Good Sense

Why Niche Writing is recommended

Mediterranean Gardening & Outdoor Living

Niche writing is recommended for freelance writers because you are more likely to get clients who will hire you. This is why it makes good sense to discover your niche.

I speak from personal experience because I have found most of my paid work writing with the niches I am knowledgeable in. A client who is looking for a writer who knows what they are talking about is obviously going to favour hiring someone who can show a track record in delivering the goods. If you can show examples of your work already published within niche publications, it is far more likely that you will find further jobs writing within this field of interest.

Of course, the more popular and high profile the publications you are published in are, the better your chances will be of impressing potential employers to hire you to write for them.

On your website and on business cards and other publicity materials, you should make it clear what you specialise in.

Finding Your Niche

Finding your niche is important and easy enough. You just need to think about what subjects you have the most knowledge about and the greatest interest in. Perhaps you can write about your hobby? It just needs to be a something you can write easily about and show a passion for. In my case I have found it easy to write about nature and gardening. I have had articles published in magazines as varied as Permaculture, Welsh Coastal Life, and Bee Culture: The Magazine of American Beekeeping, but all my articles have been on the subject of plants and the natural world. I have also been a regular writer for Mediterranean Gardening and Outdoor Living magazine, and in the past had a column about gardening and wildlife in the Tenerife Weekly newspaper, and Living Tenerife magazine.

More than one niche

Kindred Spirit

Having more than one niche can be advantageous, and I have more than one because I have also found success in writing for New Age and Mind, Body and Spirit publications. I have had several articles in Kindred Spirit magazine, with another about Magical Summer Herbs accepted for the next issue. This magazine pays a decent rate and I am getting £200 for my next article. In this magazine I have written about Atlantis and also about herbs and herbalism.

Herbs of the Sun, Moon and Planets

As an author, I have been able to get some great publicity for my books about herbs, by writing articles for publications like Kindred Spirit. I had a feature published in Kindred Spirit about my latest book with Moon Books, entitled Herbs of the Sun, Moon and Planets. More recently, but about the same book and subject matter, I have been published with a two-page article in The Magical Times.

Don’t be a Generalist

Having a couple of niches you can write about is fine but having a lot and being a  generalist is not a good idea. You may think it is impressive being able to say that you can write about many different subjects but sadly it doesn’t impress clients and future potential employers. It looks as if you are a Jack-of-all-trades and a master of none. You may be very knowledgeable about many subjects but a potential client doesn’t know this and is not willing to take the risk, and why should they when there are so many freelance writers out there to choose from. This is why you need to stand out from the crowd and make a name for yourself as a niche writer.

Writing about what I am interested in: Gardening and Nature

butterfly spread

My first article for Mediterranean Gardening and Outdoor Living, June, 2015

Since the summer of 2015 I have been writing a regular monthly article for Mediterranean Gardening and Outdoor Living magazine which is aimed at gardeners in Iberia but contains features and information for outside that area. I write about gardening, nature, herbs,  and wildlife. I have written a couple of articles about Tenerife. One was about the dragon trees that grow there and the other was about what makes the island a paradise for naturalists.

dragon trees spread

My Dragon Tree article in Mediterranean Gardening and Outdoor Living

I enjoy writing about gardening and nature because these are personal interests I have had since my childhood. It also means I am not stuck for topics to write about. I usually suggest my ideas to the editors, and sometimes they will suggest theirs, if, for example, what I want to write about has already been covered by another writer.

Writing about nature, wildlife and gardening is, of course, a niche area and having articles published about these subjects helps get my name around as an “expert” on such material and leads to more work.

When I was in Tenerife, where I lived for over nine years, I got known as something of an authority when it came to the natural world. I used to get emails from people asking me what something they had found was. I also had columns in three publications, all of which are sadly no more because they went under due to the economic crisis.  I had a gardening column in Living Tenerife, which was a glossy magazine, a monthly column in the Tenerife Sun newspaper, in which I wrote about the flora and fauna of the island and also places that I visited, and a weekly column in Tenerife Weekly.

Because editors knew I was knowledgeable about my chosen subjects, I was sometimes commissioned to write features that the editor had in mind. This happened when I was asked to write a full page about monarch butterflies for the Tenerife Sun.

Bard-Caterpillar-Article

My feature about Monarch Butterflies for the Tenerife Sun

I have plenty of photos in my personal collection that I can supply for illustration purposes but when I cannot find suitable ones I usually find what I am looking for in Pixabay or Public Domain pictures in Wikipedia.

I used to also contribute articles about nature and about herbs, health and alternative medicine for the Tenerife News, which is still a widely read newspaper in the Canary Islands.

I am always on the lookout for publications that would be interested in my work, and only recently had a proposal accepted by Bee Culture magazine in America.  My article will be about the Tower of Jewels plants in the Echium genus that are a favourite with bees and other pollinators.  Although, I am not a beekeeper myself, I was brought up around these amazing insects because my grandfather used to have several hives. This meant we always had a supply of honey and I got to learn about the bees that made it.