Why Niche Writing is recommended
Mediterranean Gardening & Outdoor Living
Niche writing is recommended for freelance writers because you are more likely to get clients who will hire you. This is why it makes good sense to discover your niche.
I speak from personal experience because I have found most of my paid work writing with the niches I am knowledgeable in. A client who is looking for a writer who knows what they are talking about is obviously going to favour hiring someone who can show a track record in delivering the goods. If you can show examples of your work already published within niche publications, it is far more likely that you will find further jobs writing within this field of interest.
Of course, the more popular and high profile the publications you are published in are, the better your chances will be of impressing potential employers to hire you to write for them.
On your website and on business cards and other publicity materials, you should make it clear what you specialise in.
Finding Your Niche
Finding your niche is important and easy enough. You just need to think about what subjects you have the most knowledge about and the greatest interest in. Perhaps you can write about your hobby? It just needs to be a something you can write easily about and show a passion for. In my case I have found it easy to write about nature and gardening. I have had articles published in magazines as varied as Permaculture, Welsh Coastal Life, and Bee Culture: The Magazine of American Beekeeping, but all my articles have been on the subject of plants and the natural world. I have also been a regular writer for Mediterranean Gardening and Outdoor Living magazine, and in the past had a column about gardening and wildlife in the Tenerife Weekly newspaper, and Living Tenerife magazine.
More than one niche
Having more than one niche can be advantageous, and I have more than one because I have also found success in writing for New Age and Mind, Body and Spirit publications. I have had several articles in Kindred Spirit magazine, with another about Magical Summer Herbs accepted for the next issue. This magazine pays a decent rate and I am getting £200 for my next article. In this magazine I have written about Atlantis and also about herbs and herbalism.
Herbs of the Sun, Moon and Planets
As an author, I have been able to get some great publicity for my books about herbs, by writing articles for publications like Kindred Spirit. I had a feature published in Kindred Spirit about my latest book with Moon Books, entitled Herbs of the Sun, Moon and Planets. More recently, but about the same book and subject matter, I have been published with a two-page article in The Magical Times.
Don’t be a Generalist
Having a couple of niches you can write about is fine but having a lot and being a generalist is not a good idea. You may think it is impressive being able to say that you can write about many different subjects but sadly it doesn’t impress clients and future potential employers. It looks as if you are a Jack-of-all-trades and a master of none. You may be very knowledgeable about many subjects but a potential client doesn’t know this and is not willing to take the risk, and why should they when there are so many freelance writers out there to choose from. This is why you need to stand out from the crowd and make a name for yourself as a niche writer.